Pikera-style thinking

A search query is a compressed human decision problem.

Most SEO tools tell you what to write by imitating what already ranks. The intent build sheet starts from the question behind the keyword—tension, tradeoff, job to be done—so you can prioritize pages and mini-tools that actually move signups, not just impressions.

Novelty SEO · Intent build sheet (MVP)

Estimates in the build sheet are LLM and structure-based—not Ahrefs search volume. Connect Google Search Console in the workspace to enrich with real query performance.